![]() Till today, light therapy is used as an alternative or holistic treatment in therapies. Chromotherapy is also referred to as colorology or light therapy. The Chinese and Egyptians during the ancient periods used chromotherapy, the practice of using colors to heal. fast food companies use red, yellow, and orange colors in their product packaging as these colors are found to be helpful in increasing appetite. Every color has a unique effect on individuals and stimulates various responses e.g. Color psychology is widely used in the fields of branding, advertising, and marketing. Carl Jung has played a pivotal role in studying the role of colors and how they affect us in everyday life. The study aims at exploring how and which color invokes what feelings or emotions in humans. What is Color Psychology?Ĭolor Psychology is a study of colors to explore the psychological effects of different colors on human behavior. It is crucial to explore the psychological effects of colors on our mood, emotions, and behavior. Colors on our walls, furniture, car, bags, clothes, etc can make us feel relaxed, happy, sad, gloomy, hungry, and so on. In our everyday life, colors and emotions are intricately linked. Color specialists and psychologists tell that if you give any child a box of crayons, they will most likely reach for the yellow crayon. Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism.
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